Monday, February 25, 2013

Britannia Masala Chaas {Product Review}

Britannia Industries Ltd, the most trusted brands in India and also one of the leading food companies in the field of bakery and dairy segments has recently launched Masala Chaas Buttermilk - a light milk based beverage to expand its health food portfolio.
Eat Healthy Think Better

Speaking at the launch, Mr.Ashok Namoodiri, Head – Dairy Business, Britannia Industries Ltd, said there is a strong preference and shift seen towards usage of convenient, ready to use, foods as people do not want to invest time in preparing them. Britannia Masala Chaas offers the same experience without the “jhanjhat” of preparing it, he said. Britannia Masala Chaas also marks the extension of Britannia into F&B outlets where a large part of out-of-home consumption happens, he added.
About the product:
The product comes in a neat, attractive pet bottle. The product has natural ingredients such as curry leaves, ginger and jeera added to it to give an authentic home made taste and feel. The shelf life is four months and the product is priced at Rs. 15 for 150 ml.
The nutrition information on the pack says 19kcal, Calcium 40mg and 1.0g fat per 100ml. The ingredients used in this are water, milk solids, salt, stabiliser, spices and condiments.
Whom the product is for
The product is mainly for the "People on the go ". Even though it can be easily prepared at home, it is best for the people who don't have time and also don't want to invest time in preparing them.
  • The product is very handy and easily fits in the handbag. Very convenient, ready to use.
  • Just grab and go. 
  • Tastes best chilled, perfectly spiced. It is low in calories.
  • A healthy and better alternate to carbonated drinks. 

I would like to thank Britannia for giving me the opportunity to review the product and i like to thank Sagarika for sending me the sample product.
This is not a paid review and the views are expressed here are completely my own.


Raksha said...

Review is very nicely done :)

Lubna Karim said...

Perfectly the dark tone on the pics....

Satrupa said...

Short, crisp and informative. Gr8 review.

Hari Chandana P said...

Nice one.. thanks for sharing :)

Roha Khan said...

Great review :)

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Monirul Hasan said...


Helen Prabha said...

Wonderful review...well written...:-)


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